Michael Jordan and Neymar Jr. share a mutual respect that transcends sports, countries, and languages. Neymar Jr. grew up a fan of the man and the brand, while Jordan appreciates Neymar Jr.’s style on and off the pitch.
Neymar Jr. becomes the first football athlete to feature the Jumpman on his performance product.
ROLE: Running shoot and execution of concept at Terminal 23 in NYC. Direction of content capture, visual direction of social content.