search for the baddest

Position basketball as the baddest sport in Europe this campaign was launched in the search for the baddest ballers out there. Kevin Durant was the baddest player in NBA, so we used him to spread the word on Foot Lockers social channels. A series of short videos of KD, showing off his signature moves, with a call to action for Europe's ballers to check out the next event coming to a city near them soon. ROLE: Art Direction, Graphic Design

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