30 days of Jordan was a campaign by Foot Locker to celebrate 30 years of the Jordan brand. For 30 days Foot Locker would reveal product and editorial content all centred around the Jordan Brand.
During this time we enlisted the help of influential influencer and medium-sized YouTube phenomenon, Brad Hall. He is Jordan obsessive and professional sneaker unboxer. In the culture of Internet sneaker unboxing, Brad Hall is legend.
ROLE: Concept, visual direction, content creation.